The January Sale is O.V.E.R., the coupon code is no longer valid, and I’m back to doing something other than customer service, thank goodness. Oh the tales I could tell…
One thing that came up recently, during an email exchange with a club member, was how some people, it seems, don’t look at the website to see what’s there before petitioning me for help. That’s appreciated, grazie mille!
I guess it’s not surprising, though. These days, we only get to look at what the social media platforms’ algorithms decide will interest us, no thinking required, no choosing necessary (choosing requires mental effort.)
Those of us who use apps on our smartphones or tablets will be shown precisely what to do next. Language learning with an app appears to be a linear progression from A to Z, with everything all nicely mapped-out, no matter what needs and preferences we may once have had.
I’m anxiously waiting for the surely not-too-distant moment at which we can basically just plug ourselves in and update with media or languages to be learnt. No wait, how old-fashioned of me. Surely there’ll be a Bluetooth connection between our smart devices and our brains, so no plugging in will actually be required. Just click to connect and begin transfering data!
Visit a website? Do those still exist? Would I need to type a long address, or something?) Look at the ‘menu’? Choose something?
How old-fashioned! How outré! What are they thinking? Do I even HAVE a browser (was that the word?) on my tablet?
Anyone wondering, for example, where they could locate more of my wit and wisdom, all the best articles from each year, going back to the stone age, collected together for reading convenience, SHOULD ABSOLUTELY NOT visit the ‘Best of’ page. After all, if Facebook hasn’t suggested it, there’s clearly nothing worth reading. And there’s a lot of it. Who would have the time?
There are, perhaps, people out there who’ve just signed up for online lessons and might be wondering what to chat about with their online teacher, though I’m pretty sure that the Conversation section of the club website would be of no use. Unlike Instagram, there are no pictures. Unlike Youtube, there are no videos. Just words, how could that possibly help?
Oh, and the page with ‘Other Resources‘ for people learning Italian? Just words, too. I expect the easiest thing would be to email me and ask.
I blame myself. No, really! I actually do! Invariably at the end of articles like this one, I link to the club website, like we used to do back in the day. My assumption was that people would follow the links, out of curiosity or burning need, and so find something they could profit from. Then I got old and set in my ways… The world has moved on, Daniel, get with the program!
I’m absolutely aware that I mustn’t distract people with other things that they might want to read and listen to, or they’ll just get confused and go back to Facebook or Insta.
Bene, I’ll try to learn my lesson. We have fourteen thousand or so club members, about a quarter of whom will read this. And a proportion of those who do will be wondering why they bother with long emails about learning Swedish from someone they’ve never met.
N.b. Actually, the club website does get LOADS of traffic, though it seems that a lot of it is not club members assiduously using the 1576 pages of free material to improve their Italian, but random visitors sent by Google (99% of visits sent by search engines come from them). Thanks boys!
Scroll down to the Appendix to see what Google’s bot found that you might have missed…
A venerdì, allora!
The table below shows ‘page views’ so far TODAY (it’s 08.39 CET as I type this), with links so you can see what people have stumbled upon. There are absolutely no videos.