Only kidding, there’s no truck coming.
You can relax.
However, there is a commercial juggernaut bearing down on you.
Hence the heads-up.
As previously mentioned, Wednesday sees the start of our Spring Sale, which means the chance to save 20% on online lessons, ebooks and so on.
All the usual stuff, but cheaper.
Regular students eagerly await these seasonal offers to stock up on online lesson credits.
They’ll buy ten or twenty lesson credits in the spring, enough to get them through to the Summer Sale (first week in July).
Ditto in July, enough for a lesson or so a week until the Autumn Sale. Which usually happens once everyone’s back from the holidays and the academic year has got going. So around the end of September.
Then there’s the grandaddy of them all – the January Sale, when we all have New Year resolutions to work on.
After which, the planet will have completed its ‘giro’ around our star and we’re back at the Spring Sale.
So stock up, save money, study!
Which is both a pleasing alliteration and an effective way to improve your Italian.
My role in all this is to carpet-bomb the club mailing list (and other lists) so as to ensure that EVERYONE knows about the offer.
The rule of thumb for this sort of communication is that it’s not enough to just tell people the one time:
Hey, we’ve got a sale on. Come buy something! You’ll save £££.
While there are always a few keen ones who were just waiting for the discount to come around again, most people need to hear the message several times:
Remember! This week only you can save a bunch on online Italian lessons and ebooks!
I read somewhere that people need to be exposed to the ‘buy it’ message an average of thirteen times before they’ll take action.
Who knows if that’s true?
One thing is certain, though: loads of you will leave your purchases until the last minute. The final days of any offer are some of the busiest.
Hence emails like:
Last 48 hours to save £££ on…
Final day of the Spring Sale!
Are you SURE you don’t need to stock up on online Italian lessons???
This stuff isn’t much fun to write.
But as I said, my job is to make the message hard to miss.
Otherwise, after the offer is finished, people write to Lucia, our teaching manager, complaining that the coupon code won’t work any longer…
Teachers teach, their students hopefully improve, and Lucia keeps everything humming along smoothly.
My part is to nag.
But suppose you don’t want to hear (read) it?
Then fine, fair enough, good.
Make a mental note to ignore emails from the club from Wednesday 20th March 2019 until Sunday 31st March 2019.
As of Monday 01st of April, things will be back to normal and you can start reading again (or maybe they won’t… April Fool!)
Another possibility is that you’re no longer interested, either in learning Italian or in the articles I send out.
Also fine, fair enough, good.
The mailing lists cost a fortune to run, so it really doesn’t make sense to have people on them who no longer appreciate the content.
How to get your email off the list?
Look down at the bottom of any email you get from the club.
The ‘bulk’ mailings, that is, as I also mail people individually from my personal email address – for example to send an ebook, or thank someone for writing a review.
But at the bottom of THIS email you should see:
Perranporth Cornwall TR6 0JW
Unsubscribe | Change Subscriber Options
These two links hereabove don’t work, as the system personalises them for the person receiving the email. These are dummies.
The ones at the bottom of the email you’re reading now WILL work.
Click either and you should see something like this:
At which point, to avoid the juggernaut, all you have to do is click the ‘Unsubscribe’ button.
Then, to save the changes, scroll down and click the blue button:
And that, as they say, is that.
Bene, so ‘Addio’ to anyone leaving us!
‘A mercoledì’ to the rest of you.
Did you listen to Saturday’s Easy Italian News?
Why not do it now?