Most of what follows will involve money in one way or another, but before I get to that, here’s are some reminders for club members:
EVERYTHING ON THE CLUB’S WEBSITE IS FREE
Why am I reminding you of this?
Because people sign up to the club (which is basically a mailing list), get one or two of my thrice-weekly emails, and unsubscribe in disgust.
I’m guessing they’ll be thinking something like “How is this meandering rubbish going to help me learn Italian?”, though I don’t have to guess too hard, as sometimes they actually write to say so.
The answer is that these emails are about keeping people interested in learning, presenting new materials, encouraging students to actually DO something with them, and so on.
Sometimes in my emails I forget to mention that ON THE CLUB WEBSITE THERE ARE THOUSANDS OF PAGES OF STUFF, which anyone can access, any time for FREE.
That’s because it’s obvious, or should be, or used to be.
Apps have so dumbed us down, though, that a lot of people hardly ever visit an actual WEBSITE, so have lost the habit of clicking around to discover all the good stuff they could potentially profit from.
If it’s not an app, spoonfeeding you – do this first, now do that, tra-la-la, little crown, your score is, next level – it appears to no longer register as a thing.
Remember the days we might have tried to learn a language from a book? Or better, a book with accompanying audio cassettes?
I’m not saying that was a good thing. Just that, these days, if it’s not part of an app, people don’t even see it.
For instance, oftentimes I suggest that people listen to the radio in the language or languages they’re learning (which is what I do – yesterday in Swedish, French, Spanish and Turkish).
Radio is FREE. It’s usually not geo-blocked (unlike TV, which usually is). There are hundreds, possibly thousands of options, in terms of programs and stations. And it’s suitable for learners at any level, though it takes some work – regular listening – to find something that works for you.
How many people follow this great advice, from a language teacher with over thirty years experience, who actually practices what he preaches?
More or less no one.
I may as well be telling people that putting a sharpened flint on the end of a long stick and hurling it from the cover of a bush is a good way to catch dinner, once you get the knack of it.
Oh well, websites are a ‘no’, radio is a ‘no’, FREE doesn’t seem to chime with people.
What to do?
I know, we can start selling stuff, that seems to work (though the customer service is a NIGHTMARE…)
More about dirty commerce below. Intanto, consider yourself reminded about all the free stuff.
Oh, and by all means ‘unsubscribe’ from emails like this one. Hundreds of people do each month, and the bigger the list, the more it costs me.
There’s a link to ‘unsubscribe’ at the bottom of every bulk email sent out. Next week we have our ‘Autumn/Fall Sale’, so unsubscribe sharpish and you won’t have to read about it.
E così. On to Dal Risorgimento alla Seconda Guerra Mondiale, “the ebook version of a thirty-part series of articles with online audio which walks a curious student of Italian through an event-packed period in Italy’s history, from the Risorgimento (1860s) to the end of the Second World War (1945).”
“While the articles that make up this ebook are available for free at https://onlineitalianclub.com/history/, this version of the material (.pdf, .mobi Kindle-compatible, .epub versions available) is easily printable and/or readable on an ebook reader, such as the Kindle.”
Blurb from the ebooks store. See?
If people don’t bother to look at the FREE stuff, maybe we can tempt them into learning by asking for £££. You’d be surprised… And it helps cover the cost of the writer.
“Please note: unlike our other ‘easy reader’ ebooks, for reasons of length this one does not contain glossaries of difficult words nor comprehension exercises after each chapter. Take a look at the free sample chapters before you buy!”
No one looks at the FREE sample chapters, of course, however often I urge them to do so (hoping it will cut down on the moans…)
Followed by the usual stuff:
- .pdf e-book (+ audio available free online)
- .mobi (Kindle-compatible) and .epub (other ebook readers) available on request at no extra charge – just add a note to the order form or email us
- 30 chapters to read and listen to!
- Suitable for students at intermediate level or above
- Download your Free Sample Chapters (.pdf)
And the links to buy… Don’t worry guys, it’s not radio, it’s not a website (well it sort of is…) and it’s NOT FREE. You should be fine with this!
E poi, there’s always this part, designed to head off some of the inveitable emails from people who have waited for a month but the postperson still hasn’t delivered their parcel:
“How do I access my ebook?
When your order is ‘completed’ (normally immediately after your payment), a download link will be automatically emailed to you. It’s valid for 7 days and 3 download attempts so please save a copy of the .pdf ebook in a safe place. Other versions of the ebook, where available, cannot be downloaded but will be emailed to people who request them. There’s a space to do that on the order form – where it says Additional information, Order notes (optional). If you forget, or if you have problems downloading the .pdf, don’t worry! Email us at the address on the website and we’ll help. Also, why not check out our FAQ?”
Didn’t get your ebook? That’s probably for one of these reasons:
- It’s in your spam, but you didn’t think to look there
- We sent the download link in an email, which you saw but didn’t read, thinking it was just a receipt
- You got the download link, clicked on it from your iPhone or iPad (or both), didn’t save a copy (expecting Apple to do it for you), then wrote to me when you couldn’t find it next time you looked
- You used a different email address for your order (i.e. Gmail) but as you usually use your iCloud (Apple) email on the iPhone/iPad you didn’t consider looking elsewhere
This week’s pet hate?
People whose requests for help are so vague or misleading that I spend fifiteen minutes or so guessing what the problem might be and writing a personalised email describing the various solutions.
They then provide me with more information, which they could have given me previously, so proving that I’m a damned idiot for wasting so much time on them. At the weekend.
And then, when I point that out, the ask why I’m so rude.
Have you read/listened to Saturday’s FREE bulletin of ‘easy’ Italian news, yet?
Don’t fall behind! There’ll be another bulletin tomorrow (Tuesday) and another two days after that (Thursday).
Subscribers receive each one, via email, as soon as it’s published. Subscribing, is FREE!
How come it’s free? Because the site is funded by donations from students of Italian who value it.
Every two months or so, the EIN team do an appeal, and satisfied learners step up to help pay the bills. It’s mostly small sums (though we remember Mark 12:42-44), sometimes fifty or a hundred dollars, or more. All gifts, large or small, are welcome!
See who donated here (mostly people prefer to remain anonymous…)
Or help out yourself! https://easyitaliannews.com/support-easyitaliannews-com/